Meet Allison Mack: Co-founder and owner of Austin Moms Blog
Allison Mack is the Co-founder and owner of Austin Mom’s Blog. Founded in October 2011, Austin Moms Blog has quickly become the city’s largest mom resource. A team of 29 women who contribute daily articles, are extremely passionate about connecting Austin moms to products and resources that will make your life easier.
We had the opportunity to interview this beauty and learn about all her success with Austin Moms Blog and even had a few laughs doing so.
We are proud to introduce you to Allison Mack…..
1.) What inspired you to start Austin Moms Blog? Austin Moms Blog literally fell into my lap after my friend and Co-founder, Vanessa guest contributed for Dallas Moms Blog. As soon as she moved to Austin she approached me about starting AMB. I wrote my way through the University of Texas as an English major, was now a new mom with a friend who was also a mom that had an idea and I thought, “why not?”. I never imagined that our mommy bloopers and experiences would turn into an amazing resource for moms who loyally follow us day in and day out. It’s truly awesome. Now I’m inspired by the connections that moms are making everyday via our Neighborhood Groups, our events where moms have a chance to mix and mingle, and the fact that AMB is an outlet for so many soon-to-be, wanna-be, new, and veteran moms that want to know, live, or share in the journey of motherhood.
2.) Who inspires you and how do you get motivated? Hands down my kids. Sure there are mornings that I don’t want to wake up at 6 am, days where if I hear “mommy look at this” one more time I may need to be admitted to a psyche ward, and nights where I just want to plop down on the couch and not have to cook someone a meal. But those moments are trumped by my beautiful little boys giving me hugs, kisses, calling me a princess, picking me flowers, drawing me pictures, and relying on me as “their person” to kiss boo-boos, tuck them in at night, and sing them “You are My Sunshine”. They motivate me to do better than the day before and inspire me in a way that I never thought was possible. They are “my people”, my little humans I got lucky enough to grow.
3.) What advice would you give to others who are wanting to start a succesful blog? Success is measured on so many different levels. Some people start blogs to provide a place for family and friends to keep up with their family and to them, that’s probably a win. Some start a blog to express their creativity whether that be fashion, DIY, or recipes and for them, that’s probably success. Regardless of how one defines success, I think it’s important to remember that we are making a real difference one outfit, one restored piece of furniture, one casserole, and one mom at a time. And for me, that’s a win.
4.) How do you balance mommy hood and operating Austin Moms Blog? I’ve said it before and I’ll say it again, I don’t think I balance this mommy gig and work gig very well. It’s really really REALLY hard. We have a team of 29 women, publish new content 6 days a week sometimes with multiple articles going live in a day, plan large scale events that usually take 6 months to organize, and have a lot of daily inquiries from local and national brands looking to partner with AMB. I do all of this from my home office, a lot of times from my car with “How to Train Your Dragon” on in the backseat, and all of this happens with 2 demanding boys that simply want my attention. This has been the hardest challenge.
5.)Was there ever a time when you wanted to quit something (but didn’t) that you had been working towards, and how did you push through it and remotivate yourself? I know this sounds super cliche, but I’m not a quitter. I actually sat here staring at the computer screen trying to wrack my brain about something I almost quit and came up with nothing. Sure I may have a fleeting thought about if something is “worth” the time investment, monetary investment, or emotional investment, but in the end, it’s short-lived… as in milliseconds. I think this stems from having a competitive drive. I genuinely look at challenges as opportunities. And I actually think the greater the challenge, the bigger the reward.
6.) What is your day to day life like? Probably boring to most. I’m just like any other mom that’s changing diapers, dropping off at preschool, rushing out of the house to make it to a doctor’s appointment, making meals, and planning play dates. Just in between all of that, I’m responding to emails, taking calls, editing articles, creating graphics, coming up with content, balancing the accounts, and attempting to be a good wife and partner at the same time. It’s mundane and riveting all at the same time!
7.) When do you feel most beautiful? I wish I could say that I’m one of these “beauty is only skin deep” kind of people, but to me, it’s not. I feel my absolute most beautiful when I’m in full makeup, hair is teased, and I’m all dressed up. I do not leave the house without my face on. Ever.
8.) I love that! I completely agree! But as a busy mom to little ones, what advice do you have for other moms that are having a hard time finding time for themselves? How do you get it done? It’s all about priorities and what’s important to YOU. Maybe it’s getting a mani/pedi. Maybe it’s getting your roots done. Maybe it’s a monthly massage. For me all is right in the world if I have my makeup on and my hair fixed. My nails probably haven’t been painted since Christmas, my hair is probably falling out of my head due to stress, and I most likely haven’t had a massage since I was pregnant 2 years ago, but make no mistake, I am finding time for me one eyeshadow at a time. We are moms, but we aren’t dead. Our kids won’t feel neglected because they woke up and had to wait 30 minutes for breakfast while mommy finished getting ready. Daddy, a relative, or friend can hold down the fort while you go get that much needed pedicure. Sure it’s hard, but it’s possible. You just have to prioritize. And you can’t be a good mom if you’re not a good “you” first.
9.) How has motherhood changed you? I’m a harder and softer version of my pre-mommy self. Harder in the sense that bloody knees and falls from the 5 foot playscape don’t faze me, tears fall on deaf ears, sleep deprivation is no longer deprivation and rather just the norm, and keepsakes that I’ve had for years being shattered due to a destructive 2 year old just make me shrug my shoulders. On the flip side, I’m a much softer person than I was pre-motherhood both physically and emotionally. Physically, my body will always be softer. I work out 4-5 times per week at Barre3 yet there are some things I just have to learn to deal with. Emotionally, I’m a totally different person. I can’t watch Dateline involving anything regarding a child without turning into a complete mess. Motherhood has made me a better and sometimes worse version of my pre-mommy self, but overall, it’s changed me in an undoubtedly for the better.
10.) What 3 products can you not live without? Ooooh… this is so hard! 1. Pond’s Cold Cream. My grandmother used it, my mother uses it, and I’ve used it as a makeup remover for nearly 20 years. It’s simply my favorite.
2. Anastasia Brow Gel. I’ve got decent eyebrows, but this stuff makes them BAM nice and full, dark, and lush. I’ve used an array of brow products over the years and this is definitely my favorite. 3. Lululemon. It’s my “uniform”. I go to Barre3 3-5 times a week and end up staying in it all day. Yes, I’m THAT mom that’s literally in yoga pants all day! Sorry